Privacy Policy
Last Updated: 2026
myheartthrob.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in several ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide through contact forms or account registration.
- Technical Information: IP address, browser type, operating system, referring URLs, and device identifiers.
- Cookies: Data stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, and other browsing behaviour on our site.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience optimisation
- Marketing and promotional purposes
- Responding to your enquiries and customer support
- Compliance with legal and regulatory obligations
Cookie Policy
Our website uses cookies and similar technologies to enhance your browsing experience.
Types of Cookies:
- Essential Cookies: Necessary for site functionality.
- Analytics Cookies: Help us understand how visitors use our site.
- Affiliate Cookies: Track referrals to casino partners for commission purposes.
- Marketing Cookies: Support advertising and remarketing campaigns.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect site functionality. You may also opt out of specific cookie categories via our cookie consent banner.
Third-Party Links
Our website contains links to casino partners, affiliate websites, and other third-party sites. We are not responsible for their privacy practices. This Privacy Policy applies only to myheartthrob.co.uk. We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services.
Your Rights
Under UK and EU data protection laws (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise these rights, please contact us using the details below. We will respond to requests within 30 days where possible.
If you are in the United States, additional rights may apply under the California Consumer Privacy Act (CCPA) or similar state legislation.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Analytics data is typically retained for up to 12 months. Cookie data expires in accordance with individual cookie lifespans. If you request deletion, we will remove your data within 30 days, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: myheartthrob.co.uk
We will acknowledge your request and provide a substantive response promptly.